Science expert Dan Souza explains the science behind the sound and flavor of food.
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This blew my mind!! 🤯
I love this experiment, but while waiting it I couldn’t help but wonder how often music is used in the food industry to effects how we feel about certain food items, like fast food ? Did you ever notice if they were playing any music at your favorite restaurant? If so, did you notice what kind of music it was? I mean we know that visuals play a big role in the food we decide to eat but did you ever think that sound can also influence you? I think this is really fascinating 🤔 Anyone else agree?
It’s funny: I saw this clip on tv and wanted to see it again and share it. I naturally searched for sound and taste and luckily I found it called, “sound and flavor”. So I must note this: the FLAVOR doesn’t change with sound/music; HOW YOU *TASTE* IT CHANGES.
One of the coolest things I’ve learned here and anywhere.
Where is the link to the sound???
I wonder if this contributes to my dislike of restaurants with television in the dining room. I thought my dislike is simply because the televsions is too distracting to carry on a conversation with other people. Maybe the sound is effecting the flavor of the food as well.
Yo Dan is tall as hell! 😱
This is true even for alcohol content. Drinking at nightclubs with heavy bass music makes you feel more drunk while drinking at home makes you feel more cozy lol
Very interesting segment. Thanks
I Love🥰❣️👨❤️💋👨💓💕💖💘💗Love U Dan the man
A chocolate connoisseur legendary reputation tarnished by a sound clip….hang in there Jack!
Oh, I really enjoyed this segment when I saw it on TV. Jack was really pissed that he was fooled by the music. I imagine he stewed a lot about that. Maybe even simmered for a couple of days. He didn’t seem angry enough to boil over, though.
Absolutely the dumbest, lamest segment I've ever seen published under the ATK name. Whoever is responsible for this crap should be shot and then hanged. GEE, IT'S THE SAME CHOCOLATE ON BOTH PLATES? I DID NAZI THAT COMING.
Jack didn’t look happy about this!
They are standing too close. I can HEAR their droplets landing on each other! Covid ain’t gone yet! Geez!
FASCINATING! I'm trying Bongo drums.
Does this mean that deaf people's taste doesn't vary?
Interesting!
So that is why Christmas music is so happy! And probably why we eat way too much then.
The world's best coffee
Jack got played HARD!!
Restaurant ≠ Dance Party
Chefs would be heart-broken to realize that noise in the dining room cancels a good part of their hard work and the money spent on good ingredients. Sound abatement panels; and no loud music that raises blood pressure & voices in the dining room.
Restaurant ≠ Bar
Thank you for pointing this out from a musician’s stance! Movies without music?
I love Dan and his segments but I would really enjoy finding some references to the original studies (or data) in the video description.
Tasting anything beside/around Dan would be a treat 😍
I'd like to see a can chili taste test. I dont always have time to make chili from scratch. Do a bean and no bean taste test
Interesting!
Dan is sexy
Dan is a legend I want to see more of him
I think the tester is a bonehead for not looking at the chocolate in question and seeing they were the same. Om my TV – 10 feet away I saw they were the same…
The difference is pitch (high/low on the scale), not *tempo*. 🤦🏻♀️
Great video. I had surgery a few years back, and the first meal I had when I got home was a cheap sandwich we grabbed on our way home. It was without a doubt the most delicious sandwich I've had my whole life. After trying that same establishment many times over the following months I realized it was the narcotics from the surgery that were still in my system that changed the perception of the flavor in my food.
I'm not advocate of using drugs for flavor enhancement, but your video on how sound affects flavor, and I'm wondering what other outside factors affect flavor. Certainly smell and visual appeal at factors. I would love to see more material on outside flavor modifiers.
Thanks for all you do ATK.
Would love to hear more about this, interesting
I love Jack. Thanks for being a good sport with this demonstration
I don't know why this stood out to me most, but wow, Dan is tall.
cool! science made fun and interesting. good job! thanks.
Hey SOUNDS interesting! 😉
Obviously the same,. The setup gives it away.
Fascinating . . .
Dan, you are sooo bad! LOL. Actually fascinating, when in my opinion more upscale restaurants play soft low music than high up beat music.