Dan Souza Explains the Impact of Sound on the Flavor of Food

Byamazingfoodstv


Science expert Dan Souza explains the science behind the sound and flavor of food.

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40 Comments

  2. I love this experiment, but while waiting it I couldn’t help but wonder how often music is used in the food industry to effects how we feel about certain food items, like fast food ? Did you ever notice if they were playing any music at your favorite restaurant? If so, did you notice what kind of music it was? I mean we know that visuals play a big role in the food we decide to eat but did you ever think that sound can also influence you? I think this is really fascinating 🤔 Anyone else agree?

  3. It’s funny: I saw this clip on tv and wanted to see it again and share it. I naturally searched for sound and taste and luckily I found it called, “sound and flavor”. So I must note this: the FLAVOR doesn’t change with sound/music; HOW YOU *TASTE* IT CHANGES.

  6. I wonder if this contributes to my dislike of restaurants with television in the dining room. I thought my dislike is simply because the televsions is too distracting to carry on a conversation with other people. Maybe the sound is effecting the flavor of the food as well.

  12. Oh, I really enjoyed this segment when I saw it on TV. Jack was really pissed that he was fooled by the music. I imagine he stewed a lot about that. Maybe even simmered for a couple of days. He didn’t seem angry enough to boil over, though.

  22. Restaurant ≠ Dance Party
    Chefs would be heart-broken to realize that noise in the dining room cancels a good part of their hard work and the money spent on good ingredients. Sound abatement panels; and no loud music that raises blood pressure & voices in the dining room.
    Restaurant ≠ Bar

  32. Great video. I had surgery a few years back, and the first meal I had when I got home was a cheap sandwich we grabbed on our way home. It was without a doubt the most delicious sandwich I've had my whole life. After trying that same establishment many times over the following months I realized it was the narcotics from the surgery that were still in my system that changed the perception of the flavor in my food.
    I'm not advocate of using drugs for flavor enhancement, but your video on how sound affects flavor, and I'm wondering what other outside factors affect flavor. Certainly smell and visual appeal at factors. I would love to see more material on outside flavor modifiers.
    Thanks for all you do ATK.

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