How Does Jelly Belly Make Beanboozled’s Crazy Flavors? | Proof Podcast From America’s Test Kitchen



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Jelly Belly’s popular “Beanboozled” game is an edible version of Russian roulette. You might score a tutti frutti bean, or you might get stuck with a stinky sock-flavored bean. But how in the world did Jelly Belly distill these disgusting flavors into a tiny, innocent looking candy? This curiosity leads us into the strange hidden world of commercial flavor chemistry, secret societies of flavorists, and so-called flavor artists. This is part 1 of an engrossing journey into the weird science of flavor.

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13 Comments

  1. Wow, this new series from Bridget and company is absolutely blowing away anything I have ever seen on YouTube. Thanks so much for your significant efforts in producing such high level content. What a treat!

  2. having read the comments sections of the proof series and ppl. posting seem to be either loving or hating it. I myself think they are great. yes do I know from having watched other food science shows how they come up with their flavors. but others have not. they maybe at the beginning of their journey into food science and food history. so cut them some slack just because you know doesn't mean someone isn't having their first exposure to this and will fuel the desire to learn more.

    this is not a video. this is a podcast that atk has been kind enough to make available to us here to simplify our lives.

    issues with audio or visual I am sure are warrented but to just slam the presentation because YOU already know the information or because it doesn't provide all the information is well just silly. if it hasn't been said enough by parents for ever "if you dont have anything nice to say dont say anything " . you do realize you don't have to watch this. there are literally billions of videos on YouTube to choose from. close the video and find one more suited to your needs and preferences.

  3. I don't get how this is worth so much "investigation"? Maybe it's because I'm also a scientist and chemist, but the answer here seems so blatantly obvious that doing a 40 minute talk on it seems like a massive waste of time.

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