Shippam’s, a well-known brand famous for its potted meats and fish pastes, has a long and storied history in the food industry, particularly in the United Kingdom.
I was lucky enough to visit Shipphams in 1983. Today, I will make a modern-day Iconic Potted Beef Spread.
1750: The Shippam family began their business in Chichester, West Sussex, England. Initially, they were involved in butchery and the provision of meat products.
1886: Harry Shippam formally established the company, focusing on producing potted meats and fish pastes. This shift allowed the business to cater to a broader market beyond fresh meat.
Early 20th Century: Shippam’s products became popular across the UK. Their potted beef, chicken, and fish pastes were appreciated for their quality and convenience, making them staple items in British households.
– 1920s-1930s: The company expanded its operations, opening new production facilities to meet demand. Their products were marketed with distinctive packaging and campaigns emphasizing quality and tradition.
During World War II, Shippam’s, like many other companies, faced challenges due to rationing and shortages. However, their products remained popular as they provided a convenient source of protein.
– 1950s-1970s: Shippam’s continued to grow, adapting to changing consumer tastes and expanding its product range. They introduced new flavors and varieties of potted meats and fish pastes.
– 1980s: The company remained family-owned until it was sold to Brooke Bond, a larger food company.
– 1990s-2000s: Shippam’s changed hands several times, eventually becoming part of Unilever, a global consumer goods company.
– 2004: The production was moved from Chichester to other locations. Despite the move, the Shippam’s brand retained its historic connection to Chichester.
– 2006: Shippam’s became part of the Princes Group, a significant player in the UK food market. Princes continued to produce Shippam’s products, maintaining their reputation for quality.
– Today, Shippam’s remains a beloved brand in the UK, known for its traditional potted meats and fish pastes. Their products are still widely available and are a convenient and tasty option for sandwiches and snacks.
The history of Shippam’s reflects the broader trends in the food industry, including changes in consumer preferences, advances in food preservation and production, and the impact of corporate consolidation. Despite these changes, Shippam’s has maintained a strong brand identity rooted in its long history and commitment to quality.
👇 RECIPE BELOW
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Ingredients:
– 500g beef (brisket or chuck, well-trimmed)
– 200ml water
– 2 tbsp rusk (or breadcrumbs)
– 1 tsp beef bouillon powder (or 1 beef stock cube)
– 1 tsp yeast extract (like Marmite or Vegemite)
– 1 tbsp cornflour
– 1 small onion, finely chopped
– 1 tsp ground white pepper
– 1/2 tsp ground mustard
– 1/2 tsp ground ginger
– 1/4 tsp nutmeg (optional)
– 70g butter
– 50g melted butter (for sealing)
– Salt to taste
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Potted beef sealed under butter can be kept in the refrigerator for up to 2 weeks, provided it is properly prepared and stored. The layer of clarified butter acts as a seal to keep out air and bacteria, which helps preserve the meat. It can be frozen in batches to use store three to six months. Best, Rik
Shop bought potted meat get for mum always looks a lot greyer in colour
Rik, is chuck beef similar to shin or stewing steak beef?
I love pate and especially Gentlam's Anchovy Paste from F & M
I do want to make this. Sounds delicious ❤❤
Thank you so much for this!! You have resurected my Mum's recipe and I can't wait to try it. I remember my Grandma describing it from her British Raj days and my Mum successfully managed to replicate it. It's the 1 recipe I wished I'd paid more attention to while she was alive. It's absolutely delicious ❤
Vegemite you legend……….. I very rarely use butter but when I do it is thick as, looked awesome.
The magic of Vegemite. Aussie lady here. I often use it as stock
When I was young, 30 ish years ago, my parents would buy jars of spreadable meat. Not sure what type, but on freshly toasted bread just spread it and it was so great. Had a almost spice'd taste, but I think it had liver or something in it also. I brought some a few years ago, and it was not the same. Was just too salty and not the same taste. I think I would like to try to make this homemade.
Love this. used to always get 2 potted beef cobs for 60p each from the butchers when I used to go out for school dinners
Rik, Am I correct in assuming you could substitute liver for beef and produce a reasonable liverwurst spread??? (Pls, Pls) In all seriousness thank you for this great, nostalgic walk through memories and to be able to have them again. God bless.
I do a chicken spread very similar. I need to do the beef. All that butter. Yum
Can one freeze the potted beef?
'Fantastic'! That just about sums it up for me! You are an inspiration to us all 😀
Yay, Australian Vegemite 👍🇦🇺💜
You had me at Vegemite 🤤🇦🇺
How much beef
Never had or know what potted beef is mad of?!
Magnificent
My cardiologist is going to have a baby, so better not tell him, LOL
This seems like a meat product that could be easily canned, extending the shelf-life.
Oh man does that look fantastic! Taste Vision!!!! Where are you! Thank you
Good grief Rik your a life saver not had this for a long time , Northern Englands answer to Pate but better cheer's mate 😎😎👍👍🇹🇭🇹🇭
I love your videos. Beef patè, lovely and very underrated. The original mix reduced down, fully seasoned and puréed could be used as a form of concentrated frozen stock for just about anything. Ps Good to see the numbers reflecting the quality and diversity of your work. PPS. Made grape vine leaf rolls with goat meat and cheese. Oh my, I’ve never had such an experience even though the leaves were past their best (the grower wouldn’t let me take them until she was finished harvesting the very last of the crop).
Remember that as a kid spot on rik wallop
And potted fish (confit)
Look at that! (could not help myself) I like liver spreads………
Top notch ! ❤
Very inspiring good sir.
Vegemite rules! Thanks from Australia.
How long does this keep?
What were the spices you added? Thanks!
Rik, you cheer me up .The homage you pay to your recipes is wonderful. I love your expressions. And the butter input is fantastic! Thank you,Del
The amount of butter you use you could be Polish! My Polish mother used so much butter on and in everything.
There is nothing better than butter.
Love this recipe and your channel.
So nice to see you using our iconic Australian Vegemite in this recipe, Rik!
LOVE
The dairy farmers must love you I haven’t used that much butter in years, my mouth is watering watching you.❤
What were the spices you added to the shredded beef ?
Wow love the potted beef, is it possible to do potted shrimp? Would love to see that.
Hi Rik , love this recipe, big ask but could you share one of my favourite dishes which is sardine and tomato potted paste 😊
A couple centuries ago 7:13 would have been acceptable. I think I'll like this version as well if not better than the one shared by Townsends in their historical cooking series.
OMG. I am going to make this for my dad very soon. I cook for him – he is 96 and loves stuff on toast! Woo! I like your channel a lot because it's interesting to me in general for the UK influence, but also the far eastern recipes. Dad doesn't go for that (Thai, Korean, Chinese etc), but he is English and will take to this, I am sure 🙂 And I love it too! My dad loves liver and onions (will use your recipe for that VERY soon) and for me? I am from a USA family with strong roots in the UK. It is important to me, so thank you for the ideas!ii I tracked down shredded beef suet after seeing your videos lol Hard to do!!!
I really like liverwust too. But can't eat pork anymore. Do you have a recipe for beef liver wurst?
Hi Rik, I'm sure I'm not the only one here who grew up on meat paste on toast for supper 😃
OK my people left England 350 years ago. This is one of the reasons that we broke away from Britain
Entrancing. Thank you, Chef Rik.
I LOVE Binghams Potted Beef from Yorkshire it's delicious. If it's anything like that then I am making it!!
Less than 10% of subscribers like …anyway Why Pot Beef was it to preserve it ?