What’s the Best Milk Chocolate at the Supermarket?



Tasting expert Jack Bishop challenges host Julia Collin Davison to a tasting of milk chocolate.

Read the full milk chocolate taste test:

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50 Comments

  1. Best supermarket chocolate? Just go to Aldi's.

    I grew up eating chocolate sent at Christmas from my German grandparents. They sent German, Swiss and Belgian chocolate. I'm a chocolate snob!

    Rummaging thru sis's frig for pickles one day, I found a stash of my BIL's chocolate from his family in Norway shoved deep into a back corner. I asked sis why it was there. She answered,"He thinks he needs to hide it so no one else will eat it." We both paused for a moment and then burst into massive laughter, resulting in crying tears. Absolute WORST chocolate in the world: Norwegian. Sorry Norway – love you guys, but the chocolate ? Just no.

    Not sure which is worse, the chocolate or the Aquavit.

  2. First time viewer of the channel and wow did this feel fake. Not once did they connect with the viewer, felt like commercial driven TV again. Content wasn't what I was looking for, nothing I've heard of and lacking anything informative relative to what I purchaser find or am looking for.

  3. No-one uses the success, of good milk chocolate. This is something that people have been asking for, for decades, and no-one has managed to answer to this popularity yet. It's like there would be nothing possible and profitable to do there, which is not true. They need special contacts and learning, to figure out that this is something that would be popular and asked for, among the people. They're like in a level of Nazi authorities in not offering the people what they are asking for, for decades or longer, and denying it all, all the time. This is a failure in real responsibilities and it should not be prolonged in a way like this. These are common tasks to be done and they are possible and have been for ages. There are no explanations in not doing them.

  4. I have to disagree that there isn't bad chocolate. Generally speaking, American chocolate is crap. Hershey's is not fine; it is absolutely awful. An Irish friend commented that it tasted "literally like dog's vomit". Now I'm not sure how she knew what dog's vomit tasted like, but I'd agree with the sentiment. Giving a Hershey's Kiss should be considered an insult.

    And similarly with the US version of Cadbury's. It is better than Hershey's, but it completely pales in comparison to Cadbury's chocolate made in Ireland or the UK.

    If you want decent cheap chocolate get Ritter Sport. If you are in a place with a World Market, a store selling Irish goods, or Arabic goods, go for the Cadbury's.

    If someone offers you a Hershey's Kiss, the correct reply is, "Thank you, but I prefer chocolate."

  5. It's not often I have to downvote an ATK video, but this is a joke. There is no bad chocolate? Really? Biased towards dark chocolate at all? Missing iconic brands in your test? This is not to be taken seriously.

  6. There is bad milk chocolate, and it's Hershey's. Absolute garbage, IMO. Believe it or not, I like Walmart cheapo brand at $1 a bar. A great deal, imported from Switzerland and I find it creamy and delicious. I'm sure there's better chocolate (I haven't tried them all), but not at that price point.

  7. I have three favorites, but I think only one of them is American?

    1) Tony’s (the big bars that look like they came from Willy Wonka’s chocolate factory)

    2) World’s Finest chocolate – if you’re a Chicagoan, you would know this brand because it’s used for school fundraisers

    3) Ritter’s chocolate, from Germany (?)

  8. Newsflash: ppl who like MILK chocolate are NOT going for the highest cacao content. We WANT it sweet, NOT bitter. If we didn't, we'd be eating DARK chocolate. Seems like ATK got it backwards. Maybe the testers were really dark chocolate lovers.

  9. I'm surprised how annoyed I've been since watching this, since I know it's not actually that serious a thing. But if I'm looking for the best milk chocolate, why would I pick the one that even the judges said doesn't taste like milk chocolate, but like dark chocolate. If you would think that it was dark chocolate if someone didn't tell you it was labeled milk chocolate, then it's not the best milk chocolate.

    If I were wanting dark chocolate taste, wouldn't I buy dark chocolate? Shouldn't the winner of best milk chocolate actually be milk chocolate, rather than dark chocolate or bitter- or semi-sweet chocolate? It seems like there was some category fraud going on here, with some brands mis-categorizing their chocolate, but I'd have hoped the judging panel would have weeded that out (maybe including the non-milk chocolates as recommended with reservations). It seems like something is sub-optimal with the judging when a customer who wants the best (actual) milk chocolate would need to go to the fourth or fifth entry on the full list before reaching an actual milk chocolate. And, the actual best milk chocolates (that are recognizably milk chocolates) aren't the ones featured on the show. I've finished venting now, thanks.

  10. The delusional power of nostalgia. In any other country but the US where a wide variety of chocolate is available, Hershey would be in the bottom three, not the top three. Too little chocolate, too much sugar, far too much wax and candy-like texture. Yuck. I love chocolate, but given the choice between no chocolate and a Hershey bar I mostly pick nothing!

  11. I can’t believe they actually put Hershey’s in this test. It has such a distinct and knowable taste to Americans. And it is not good at all. If you want decent milk chocolate for a reasonable price, go to Aldi and get the German chocolate. You will not regret it!

  12. Lindt might make the best milk chocolate truffles, the red ones, but their milk chocolate bar is no match for Cadbury's. And I expected Lindt to be the superior bar, but no. Ghirardelli's always had an odd chocolate flavor, I rate it at the bottom of all. Dove is decent, but it's main feature is how fast it melts in your mouth. Ritter is meh. I would like to see exactly how they did the test with the audiance so the Endangered Species came out on top. I trust Julia's palate. If she says it's waxy, it's waxy. Why would anyone vote to eat a candle, even a chocolate one.

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