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  1. Yeah..agree…like….why using ceremonial grade for cooking? 0_o
    There is no sense.
    Ceremonial grade is known for it is smoothness and less bitterness. Mixing with any additional flavours masks any bitterness and imitates that smooth texture. It is not about saving money. It is about the rational approach to resources =]

  2. I get the feeling that the chef does not know that we who were born outside of Japan have been able to get high-quality matcha for, oh, over a century, and our families have been making matcha milkshakes ever since we learned that milkshakes exist.

    Also that chef has American marketing nonsense on the brain because no Japanese say "ceremonial grade matcha" without also sneezing "sucker says what?"

  3. What is the obsession with matcha?! Why is everything a trend can’t we just enjoy foods anymore America is sickening with this shit 🗑️🗑️🗑️🗑️🗑️👉🏻🗑️🗑️🗑️🗑️👉🏻🗑️🗑️🗑️🗑️👉🏻🗑️🗑️🗑️🗑️👉🏻🗑️🗑️🗑️👉🏻🗑️🗑️🗑️…

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